Apologue is a full-service social media agency helping brands tell their stories through social, digital + content. To illustrate a value exchange, Apologue focuses on the intersection of a brand's reason for existence and a consumer's needs.

We simplify the approach, elevate the story, and create meaningful relationships with your desired audience.


Wei Tsay is the founder of Apologue and has previously worked with Tiffany & Co., The Ritz-Carlton, J.W. Marriott, Marriott Hotels, Autograph Collection, United Airlines, Rachel Roy, Nike, Yosi Samra, Erno Laszlo, and many more. 

He is also the co-founder of Avantur (a women's fashion brand), and is active on the Board of Directors for Jennifer Muller / The Works (an international dance company).

Wei lives with his partner in Brooklyn, along with their French Bulldog, Diesel. 

Connect with him on LinkedIn and Instagram.