Is Instagram Coming for Pinterest Next?

Instagram has had no shame in copying Snapchat's most popular features, and now, it appears Instagram is after Pinterest as well. Recipes, fitness tips, design inspiration, and DIY how-tos are already popular on Instagram - and now, users can save their favorite posts and organize them into "collections."

instagram collections.jpg

To save an image to a collection, long-press the bookmark icon

Collections are private to users

Pinterest's differentiating value is website traffic. Currently, Instagram collections are private and most accounts are unable to link to a website. Instagram reported that 46% of their users have already bookmarked at least one post - we're betting that if collections become widely used, Instagram will continue to iterate, allowing collections to be made public and/or letting every day users link off of the platform.