Snapchat Introduces "Memories"

In one of its biggest updates yet, Snapchat is rolling out "Memories" selectively over the next month. In its past life, Snapchat was known for ephemeral content, but now Snapchat's update lets users save content and post or share privately later. Memories will let users create new stories from saved snaps, and even combine old stories into new ones. 

The update is huge for brands as many have shied away from the app in part because they aren't keen on investing in short lived content. Now, Snapchat promises access to the content in perpetuity. Once Memories is rolled out globally, expect more of three things: snaps, stories, and brands.