Facebook Brings 'Dynamic Ads' to Instagram

Example of a 'Dynamic Ad' on Instagram // Image Source: Facebook

Example of a 'Dynamic Ad' on Instagram // Image Source: Facebook

With the aim of showing more products to the right people, Facebook is making it easier for brands to automate retargeting on Instagram with its introduction of Dynamic Ads. Previously only on Facebook, Dynamic Ads will help automate the process of building ad iterations based on a shopper's behavior: items they've viewed, added to cart, and/or items similar to what they've previously purchased. 

Many brands use Instagram primarily as a brand building channel, but this update from Instagram shows that they're bullish on their ability to generate conversions. As a whole, Facebook Inc. is showing advertisers that Facebook and Instagram present the scale and opportunity to meet both brand and direct response objectives.